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20th of July 2018

Economy



Fortnite Battle Royale BEATS bitcoin in EPIC battle of business buzzwords

Corporate executives discussing their financial performance on their quarterly earnings calls used “Fortnite” a total of 54 times during the past earnings season, according to analysis by business news site MarketWatch of transcripts collected by FactSet.

That topped the 45 times executives mentioned “bitcoin” or other cryptocurrencies in those calls.

Fortnite is a multiplayer action shooter game from Epic Games that has smashed all records with a massive 14 million monthly active users around the world.

Since launching on iOS in March, Fortnite has often been the top-grossing game in Apple’s App Store. Fortnite: Battle Royale became the most financially successful free game of all time in April this year.

According to SuperData the game raked in a massive £1.5 million ($2 million) a day from players after its April 1 launch on Apple, and in May the game brought in $318 million across all platforms.

Although the game itself is free, Fortnite makes millions from microtransactions that are purely cosmetic and have no affect on your ability to progress in the game.

Bitcoin and cryptocurrencies are no longer the world’s most talked about subject after prices multiplied more than 13 times, but fell 50 percent in the first three months of 2018.

The mood is also changing for bitcoin on Google, where search has crashed since the massive price rise period at the end of 2017.

According to data released by Google Trends in June, searches for the term "bitcoin" have dropped more than 75 percent since the beginning of this year and roughly halved over three months, according to research from Google Trends.

Nicholas Colas, co-founder of DataTrek Research, warned the data from Google was a bad sign for BTC prices.

He told clients: ”We use Google Trends to track search queries for 'bitcoin' as a proxy for potential new buyers.

“Bitcoin needs a new narrative in order to reestablish global attention."

Google Trends uses numbers to represent search interest relative to the highest point on the chart for the given region and time. A value of 100 is the peak popularity for the term and on January 1, bitcoin's popularity was 37 but that fell to a 9 on June 2.

“Fortnite Epic Games” is currently the number one trending search on Google.

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