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22nd of October 2018

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China’s fast-rising Bullet Messenger hit with copyright complaint

Bullet Messenger, a fast-rising Chinese messaging upstart that’s gunning to take on local behemoth, WeChat, has been pulled from the iOS App Store owing to what its owners couch as a copyright complaint.

Reuters reported the development earlier, saying Bullet’s owner, Beijing-based Kuairu Technology, claimed in a social media posting that the app had been taken down from Apple’s app store because of a complaint related to image content provided by a partner.

“We are verifying the situation with the partner and will inform you as soon as possible when download capabilities are resumed,” it said in a statement on its official Weibo account.

The company did not specify which part of the app has been subject to a complaint.

We’ve reached out to Apple to ask if it can provide any more details.

According to checks by Reuters earlier today, the Bullet Messenger app was still available on China’s top Android app stores — including stores owned by WeChat owner Tencent, as well as Baidu and Xiaomi stores — which the news agency suggests makes it less likely the app has been pulled from iOS as a result of censorship by the state, saying apps targeted by regulators generally disappear from local app stores too.

Bullet Messenger only launched in August but quickly racked up four million users in just over a week, and also snagged $22M in funding.

By September it had claimed seven million users, and Chinese smartphone maker Smartisan — an investor in Bullet — said it planned to spend 1 billion yuan (~$146M) over the next six months in a bid to reach 100M users. Though in a battle with a competitive Goliath like WeChat (1BN+ active users) that would still be a relative minnow.

The upstart messenger has grabbed attention with its fast growth, apparently attracting users via its relatively minimal messaging interface and a feature that enables speech-to-text transcription text in real time.

Albeit the app has also raised eyebrows for allowing pornographic content to be passed around.

It’s possible that element of the app caught the attention of Chinese authorities which have been cracking down on Internet porn in recent years — even including non-visual content (such as ASMR) which local regulators have also judged to be obscene.

Although it’s equally possible Apple itself is responding to a porn complaint about Bullet’s iOS app.

Earlier this year the Telegram messaging app fell foul of the App Store rules and was temporarily pulled, as a result of what its founder described as “inappropriate content”.

Apple’s developer guidelines for iOS apps include a section on safety that proscribes “upsetting or offensive content” — including frowning on: “Apps with user-generated content or services that end up being used primarily for pornographic content.”

In Telegram’s case, the App Store banishment was soon resolved.

There’s nothing currently to suggest that Bullet’s app won’t also soon be restored.

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